GrowthHack Detroit – Unified Marketing Analytics Dashboard

Project Overview

GrowthHack, a Detroit digital marketing agency managing 50 client accounts across Google Ads, Facebook, SEO, and email marketing, was drowning in manual reporting that consumed a majority of their account manager bandwidth.

The Challenge

Account managers were spending 8 hours per week manually pulling data from 12 different platforms and formatting it into client-readable spreadsheets — time that should have been spent on strategy and client service.

Our Solution

We built a proprietary analytics platform that automated their entire reporting infrastructure:

• Unified data aggregation from Google Analytics, Google Ads, Meta Ads, SEMrush, and 8 other sources
• White-label client reporting portal with custom branding per client account
• Automated scheduled reporting with PDF and interactive dashboard delivery via email
• AI-generated performance insights and anomaly alerts for account managers
• Custom KPI goal tracking with traffic light status indicators and trend visualisation

Key Results

• Weekly reporting time reduced from 8 hours to 45 minutes per account manager
• All 50 client accounts consolidated into a single management interface
• $180,000 in new managed accounts won, using the platform as a sales differentiator
• White-label licensing to 3 partner agencies created a new recurring revenue stream

Technologies Used

PHP 8, MySQL, React.js, Chart.js, Google Analytics API, Meta API, SEMrush API, OpenAI Insights