PropFinder London – Hyperlocal Property Search Portal
Neighbourhood-focused London property search portal with local area guides, school ratings, transport links, mortgage tools, and agent matching — growing to 8,400 monthly users and £280K agent subscription ARR.
Client
PropFinder Properties, London, UK
Project Overview
PropFinder Properties identified a gap in the London property market: buyers and renters overwhelmed by Rightmove's scale needed a neighbourhood-expert platform that provided local context, not just listing aggregation.
The Challenge
National portals lacked the hyperlocal intelligence London property decisions require — transport links, school catchment areas, neighbourhood safety profiles, and community character that local agents knew intuitively.
Our Solution
We built a data-rich, neighbourhood-intelligence property platform:
- Neighbourhood guide system with school ratings, Ofsted data, and primary catchment mapping
- Transport overlay showing commute times to Central London, Canary Wharf, and other employment hubs
- Interactive mortgage affordability calculator with Help to Buy and shared ownership modelling
- Agent partner portal with lead routing, subscription management, and performance analytics
- Property market trend dashboards showing price movement and supply data by borough and postcode
Key Results
- Reached 8,400 monthly active users within 12 months of launch
- 340 estate agent subscriptions generating £280,000 in annual recurring revenue
- Portal became the go-to neighbourhood intelligence resource for first-time London buyers
- Series A funding secured from a PropTech-focused VC based on platform traction data
Technologies Used
PHP 8, MySQL, Google Maps API, Schools API, Rightmove Data, Tailwind CSS, Chart.js, AJAX Search
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