Mortgage Company Branding and Design Case Study — Manchester | CodeHub Soft Portfolio
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Case Study

Mortgage Company Branding and Design — Manchester Case Study

Branding and Design project for a Mortgage Company business in Manchester delivering +81% organic CTR

Manchester, UK
Mortgage Company
2023
4 weeks
+81% organic CTR Key Result Achieved Branding and Design • Manchester

The Challenge

The Mortgage Company business in Manchester had grown significantly but its visual identity hadn't evolved — inconsistent branding across platforms, a logo that looked amateur next to competitors and no formal brand guidelines for the team to follow.

Our Solution

We delivered a complete brand identity system for this Mortgage Company business — starting with brand strategy and positioning, through to logo design, colour system, typography, brand guidelines and rollout across digital and print touchpoints.

The project was completed in 4 weeks from kickoff to delivery, with the client's team involved in weekly sprint reviews. All deliverables were tested against the agreed KPIs before final sign-off.

The Results

Brand guidelines adopted by 12 partner agencies in year 1

+290% increase in organic social media engagement

95% brand consistency score across all 14 touchpoints audited

Technologies & Tools Used

This Branding and Design project for the Mortgage Company sector was delivered using the following platforms and technologies:

Figma Adobe Illustrator InDesign

Why This Project Succeeded

The success of this Mortgage Company project in Manchester came down to three fundamentals: clear KPI alignment before the first line of work was delivered, a disciplined methodology applied by our certified Branding and Design specialists, and a client team that understood the process and trusted the data.

CodeHub Soft has replicated this framework across 200+ projects in 7 countries. The result is consistent, documented growth — not one-off wins. Browse more Branding and Design case studies or contact us to discuss your project.

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Project Details

ServiceBranding and Design
IndustryMortgage Company
LocationManchester
Year2023
Duration4 weeks
Result+81% organic CTR
CodeHub Soft