Branding and Design project for a SaaS Company business in London delivering +64% brand recall
The SaaS Company business in London had grown significantly but its visual identity hadn't evolved — inconsistent branding across platforms, a logo that looked amateur next to competitors and no formal brand guidelines for the team to follow.
We delivered a complete brand identity system for this SaaS Company business — starting with brand strategy and positioning, through to logo design, colour system, typography, brand guidelines and rollout across digital and print touchpoints.
The project was completed in 6 weeks from kickoff to delivery, with the client's team involved in weekly sprint reviews. All deliverables were tested against the agreed KPIs before final sign-off.
+210% increase in organic search brand queries
Product pricing power increased: average order value +65%
NPS score improved from 31 to 74 following rebrand
This Branding and Design project for the SaaS Company sector was delivered using the following platforms and technologies:
The success of this SaaS Company project in London came down to three fundamentals: clear KPI alignment before the first line of work was delivered, a disciplined methodology applied by our certified Branding and Design specialists, and a client team that understood the process and trusted the data.
CodeHub Soft has replicated this framework across 200+ projects in 7 countries. The result is consistent, documented growth — not one-off wins. Browse more Branding and Design case studies or contact us to discuss your project.