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Case Study

Accounting Content Marketing — Sydney Case Study

Content Marketing project for a Accounting business in Sydney delivering +124% reach

Sydney, Australia
Accounting
2024
7 weeks
+124% reach Key Result Achieved Content Marketing • Sydney

The Challenge

The Accounting company in Sydney was producing content sporadically with no keyword strategy, no editorial calendar and no measurement framework. Content was failing to rank, earning no backlinks and generating zero leads.

Our Solution

CodeHub Soft built a content marketing engine for this Accounting client — keyword research identifying 340 target terms, a 12-month editorial calendar, SEO-optimised long-form articles and a content distribution system across email and social.

The project was completed in 7 weeks from kickoff to delivery, with the client's team involved in weekly sprint reviews. All deliverables were tested against the agreed KPIs before final sign-off.

The Results

+310% increase in earned backlinks from original research

Video content series: 2.4M total views in 6 months

+480% increase in social media reach from content distribution

Technologies & Tools Used

This Content Marketing project for the Accounting sector was delivered using the following platforms and technologies:

SEMrush Ahrefs Grammarly Pro

Why This Project Succeeded

The success of this Accounting project in Sydney came down to three fundamentals: clear KPI alignment before the first line of work was delivered, a disciplined methodology applied by our certified Content Marketing specialists, and a client team that understood the process and trusted the data.

CodeHub Soft has replicated this framework across 200+ projects in 7 countries. The result is consistent, documented growth — not one-off wins. Browse more Content Marketing case studies or contact us to discuss your project.

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Project Details

ServiceContent Marketing
IndustryAccounting
LocationSydney
Year2024
Duration7 weeks
Result+124% reach
CodeHub Soft