Content Marketing project for a Mortgage business in Manchester delivering +88% leads
The Mortgage company in Manchester was producing content sporadically with no keyword strategy, no editorial calendar and no measurement framework. Content was failing to rank, earning no backlinks and generating zero leads.
CodeHub Soft built a content marketing engine for this Mortgage client — keyword research identifying 340 target terms, a 12-month editorial calendar, SEO-optimised long-form articles and a content distribution system across email and social.
The project was completed in 6 weeks from kickoff to delivery, with the client's team involved in weekly sprint reviews. All deliverables were tested against the agreed KPIs before final sign-off.
+310% increase in earned backlinks from original research
Video content series: 2.4M total views in 6 months
+480% increase in social media reach from content distribution
This Content Marketing project for the Mortgage sector was delivered using the following platforms and technologies:
The success of this Mortgage project in Manchester came down to three fundamentals: clear KPI alignment before the first line of work was delivered, a disciplined methodology applied by our certified Content Marketing specialists, and a client team that understood the process and trusted the data.
CodeHub Soft has replicated this framework across 200+ projects in 7 countries. The result is consistent, documented growth — not one-off wins. Browse more Content Marketing case studies or contact us to discuss your project.