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Case Study

Charity Digital Marketing — London Case Study

Digital Marketing project for a Charity business in London delivering +68% conv

London, UK
Charity
2023
3 weeks
+68% conv Key Result Achieved Digital Marketing • London

The Challenge

The Charity company in London lacked a cohesive digital marketing strategy — running isolated campaigns across channels with no attribution, no cross-channel messaging and a cost per acquisition that was unsustainably high.

Our Solution

We built an integrated digital marketing strategy for this Charity client — connecting SEO, Google Ads, Meta Ads and email into a unified attribution model, eliminating channel silos and optimising the full customer journey from first touch to conversion.

The project was completed in 3 weeks from kickoff to delivery, with the client's team involved in weekly sprint reviews. All deliverables were tested against the agreed KPIs before final sign-off.

The Results

+180% ROAS across combined Google Ads and Meta Ads spend

+410% organic traffic growth over 12 months

Marketing-qualified leads: 12 to 184 per month

Technologies & Tools Used

This Digital Marketing project for the Charity sector was delivered using the following platforms and technologies:

SEMrush Hotjar GA4

Why This Project Succeeded

The success of this Charity project in London came down to three fundamentals: clear KPI alignment before the first line of work was delivered, a disciplined methodology applied by our certified Digital Marketing specialists, and a client team that understood the process and trusted the data.

CodeHub Soft has replicated this framework across 200+ projects in 7 countries. The result is consistent, documented growth — not one-off wins. Browse more Digital Marketing case studies or contact us to discuss your project.

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Project Details

ServiceDigital Marketing
IndustryCharity
LocationLondon
Year2023
Duration3 weeks
Result+68% conv
CodeHub Soft