Digital Marketing project for a Home Loans business in Melbourne delivering +96% traffic
The Home Loans company in Melbourne lacked a cohesive digital marketing strategy — running isolated campaigns across channels with no attribution, no cross-channel messaging and a cost per acquisition that was unsustainably high.
We built an integrated digital marketing strategy for this Home Loans client — connecting SEO, Google Ads, Meta Ads and email into a unified attribution model, eliminating channel silos and optimising the full customer journey from first touch to conversion.
The project was completed in 7 weeks from kickoff to delivery, with the client's team involved in weekly sprint reviews. All deliverables were tested against the agreed KPIs before final sign-off.
Revenue growth: +$1.2M attributed to integrated strategy
+480% increase in organic + paid reach combined
Customer lifetime value increased by 2.8x
This Digital Marketing project for the Home Loans sector was delivered using the following platforms and technologies:
The success of this Home Loans project in Melbourne came down to three fundamentals: clear KPI alignment before the first line of work was delivered, a disciplined methodology applied by our certified Digital Marketing specialists, and a client team that understood the process and trusted the data.
CodeHub Soft has replicated this framework across 200+ projects in 7 countries. The result is consistent, documented growth — not one-off wins. Browse more Digital Marketing case studies or contact us to discuss your project.