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Case Study

SaaS Digital Marketing — Austin Case Study

Digital Marketing project for a SaaS business in Austin delivering +74% revenue

Austin, USA
SaaS
2024
3 weeks
+74% revenue Key Result Achieved Digital Marketing • Austin

The Challenge

The SaaS company in Austin lacked a cohesive digital marketing strategy — running isolated campaigns across channels with no attribution, no cross-channel messaging and a cost per acquisition that was unsustainably high.

Our Solution

We built an integrated digital marketing strategy for this SaaS client — connecting SEO, Google Ads, Meta Ads and email into a unified attribution model, eliminating channel silos and optimising the full customer journey from first touch to conversion.

The project was completed in 3 weeks from kickoff to delivery, with the client's team involved in weekly sprint reviews. All deliverables were tested against the agreed KPIs before final sign-off.

The Results

+220% growth in organic keyword rankings

Full-funnel attribution: 78% of revenue tied to digital

+380% increase in total marketing ROI

Technologies & Tools Used

This Digital Marketing project for the SaaS sector was delivered using the following platforms and technologies:

Hotjar GA4 HubSpot

Why This Project Succeeded

The success of this SaaS project in Austin came down to three fundamentals: clear KPI alignment before the first line of work was delivered, a disciplined methodology applied by our certified Digital Marketing specialists, and a client team that understood the process and trusted the data.

CodeHub Soft has replicated this framework across 200+ projects in 7 countries. The result is consistent, documented growth — not one-off wins. Browse more Digital Marketing case studies or contact us to discuss your project.

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Project Details

ServiceDigital Marketing
IndustrySaaS
LocationAustin
Year2024
Duration3 weeks
Result+74% revenue
CodeHub Soft