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Case Study

Auto Service Google Ads — Chicago Case Study

Google Ads project for a Auto Service business in Chicago delivering 3.8x ROAS

Chicago, USA
Auto Service
2023
4 weeks
3.8x ROAS Key Result Achieved Google Ads • Chicago

The Challenge

The Auto Service business in Chicago had a Google Ads account burning through budget with a 1.4x ROAS, poorly structured campaigns and no negative keyword management. Cost per lead was exceeding the customer's lifetime value.

Our Solution

We restructured the Google Ads account from the ground up — rebuilding campaign hierarchy, implementing exact-match intent targeting, eliminating 847 irrelevant negative keywords and setting up proper conversion tracking tied to revenue for the Auto Service sector.

The project was completed in 4 weeks from kickoff to delivery, with the client's team involved in weekly sprint reviews. All deliverables were tested against the agreed KPIs before final sign-off.

The Results

CPA reduced by 43% while maintaining conversion volume

+320% more leads at same monthly budget

Google Shopping ROAS: 6.2x in month 3

Technologies & Tools Used

This Google Ads project for the Auto Service sector was delivered using the following platforms and technologies:

Google Ads Google Tag Manager GA4

Why This Project Succeeded

The success of this Auto Service project in Chicago came down to three fundamentals: clear KPI alignment before the first line of work was delivered, a disciplined methodology applied by our certified Google Ads specialists, and a client team that understood the process and trusted the data.

CodeHub Soft has replicated this framework across 200+ projects in 7 countries. The result is consistent, documented growth — not one-off wins. Browse more Google Ads case studies or contact us to discuss your project.

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Project Details

ServiceGoogle Ads
IndustryAuto Service
LocationChicago
Year2023
Duration4 weeks
Result3.8x ROAS
CodeHub Soft