Google Ads project for a Bookkeeping business in Sydney delivering 3.8x ROAS
The Bookkeeping business in Sydney had a Google Ads account burning through budget with a 1.4x ROAS, poorly structured campaigns and no negative keyword management. Cost per lead was exceeding the customer's lifetime value.
We restructured the Google Ads account from the ground up — rebuilding campaign hierarchy, implementing exact-match intent targeting, eliminating 847 irrelevant negative keywords and setting up proper conversion tracking tied to revenue for the Bookkeeping sector.
The project was completed in 4 weeks from kickoff to delivery, with the client's team involved in weekly sprint reviews. All deliverables were tested against the agreed KPIs before final sign-off.
CPA reduced by 43% while maintaining conversion volume
+320% more leads at same monthly budget
Google Shopping ROAS: 6.2x in month 3
This Google Ads project for the Bookkeeping sector was delivered using the following platforms and technologies:
The success of this Bookkeeping project in Sydney came down to three fundamentals: clear KPI alignment before the first line of work was delivered, a disciplined methodology applied by our certified Google Ads specialists, and a client team that understood the process and trusted the data.
CodeHub Soft has replicated this framework across 200+ projects in 7 countries. The result is consistent, documented growth — not one-off wins. Browse more Google Ads case studies or contact us to discuss your project.