Google Ads project for a CRM Software business in London delivering 3.6x ROAS
The CRM Software business in London had a Google Ads account burning through budget with a 1.4x ROAS, poorly structured campaigns and no negative keyword management. Cost per lead was exceeding the customer's lifetime value.
We restructured the Google Ads account from the ground up — rebuilding campaign hierarchy, implementing exact-match intent targeting, eliminating 847 irrelevant negative keywords and setting up proper conversion tracking tied to revenue for the CRM Software sector.
The project was completed in 5 weeks from kickoff to delivery, with the client's team involved in weekly sprint reviews. All deliverables were tested against the agreed KPIs before final sign-off.
Cost per acquisition: $28 (down from $124)
Click-through rate improved from 2.1% to 7.8%
180% increase in phone call conversions
This Google Ads project for the CRM Software sector was delivered using the following platforms and technologies:
The success of this CRM Software project in London came down to three fundamentals: clear KPI alignment before the first line of work was delivered, a disciplined methodology applied by our certified Google Ads specialists, and a client team that understood the process and trusted the data.
CodeHub Soft has replicated this framework across 200+ projects in 7 countries. The result is consistent, documented growth — not one-off wins. Browse more Google Ads case studies or contact us to discuss your project.