Google Ads project for a Home Loans business in Melbourne delivering 3.6x ROAS
The Home Loans business in Melbourne had a Google Ads account burning through budget with a 1.4x ROAS, poorly structured campaigns and no negative keyword management. Cost per lead was exceeding the customer's lifetime value.
We restructured the Google Ads account from the ground up — rebuilding campaign hierarchy, implementing exact-match intent targeting, eliminating 847 irrelevant negative keywords and setting up proper conversion tracking tied to revenue for the Home Loans sector.
The project was completed in 6 weeks from kickoff to delivery, with the client's team involved in weekly sprint reviews. All deliverables were tested against the agreed KPIs before final sign-off.
ROAS improved from 1.4x to 4.7x within 60 days
Cost per lead reduced from $187 to $34
Conversion rate doubled from 1.8% to 4.3%
This Google Ads project for the Home Loans sector was delivered using the following platforms and technologies:
The success of this Home Loans project in Melbourne came down to three fundamentals: clear KPI alignment before the first line of work was delivered, a disciplined methodology applied by our certified Google Ads specialists, and a client team that understood the process and trusted the data.
CodeHub Soft has replicated this framework across 200+ projects in 7 countries. The result is consistent, documented growth — not one-off wins. Browse more Google Ads case studies or contact us to discuss your project.