Google Ads project for a Roofing business in Riyadh delivering CPL -44%
The Roofing business in Riyadh had a Google Ads account burning through budget with a 1.4x ROAS, poorly structured campaigns and no negative keyword management. Cost per lead was exceeding the customer's lifetime value.
We restructured the Google Ads account from the ground up — rebuilding campaign hierarchy, implementing exact-match intent targeting, eliminating 847 irrelevant negative keywords and setting up proper conversion tracking tied to revenue for the Roofing sector.
The project was completed in 5 weeks from kickoff to delivery, with the client's team involved in weekly sprint reviews. All deliverables were tested against the agreed KPIs before final sign-off.
Ad spend: $8,000/month generating $94,000 revenue
ROAS 5.1x sustained for 8+ consecutive months
Search impression share increased from 14% to 67%
This Google Ads project for the Roofing sector was delivered using the following platforms and technologies:
The success of this Roofing project in Riyadh came down to three fundamentals: clear KPI alignment before the first line of work was delivered, a disciplined methodology applied by our certified Google Ads specialists, and a client team that understood the process and trusted the data.
CodeHub Soft has replicated this framework across 200+ projects in 7 countries. The result is consistent, documented growth — not one-off wins. Browse more Google Ads case studies or contact us to discuss your project.