PPC Management project for a Hair Salon business in New York delivering CPL -44%
The Hair Salon business in New York had a mismanaged PPC account — broad match keywords consuming 64% of budget on irrelevant searches, no conversion tracking and a cost per lead of $142 that made paid acquisition unprofitable.
CodeHub Soft restructured the PPC account for this Hair Salon client — rebuilding campaign architecture, implementing proper match type strategy, adding 640 negative keywords in week 1 and setting up granular conversion tracking tied to revenue.
The project was completed in 4 weeks from kickoff to delivery, with the client's team involved in weekly sprint reviews. All deliverables were tested against the agreed KPIs before final sign-off.
Ad account restructure: +180% conversion rate improvement
Negative keyword savings: $3,200/month
A/B testing: winning ad copy improved CTR by 340%
This PPC Management project for the Hair Salon sector was delivered using the following platforms and technologies:
The success of this Hair Salon project in New York came down to three fundamentals: clear KPI alignment before the first line of work was delivered, a disciplined methodology applied by our certified PPC Management specialists, and a client team that understood the process and trusted the data.
CodeHub Soft has replicated this framework across 200+ projects in 7 countries. The result is consistent, documented growth — not one-off wins. Browse more PPC Management case studies or contact us to discuss your project.