Shopify Development project for a Custom Apparel business in New York delivering +65% conv rate
The Custom Apparel brand in New York was running on a poorly configured Shopify store with a 0.9% conversion rate, high cart abandonment and no email automation in place. Potential revenue was leaking at every stage of the checkout funnel.
We rebuilt the Shopify store with a custom Liquid theme optimised for Custom Apparel buyers, implemented a 3-step checkout, integrated Klaviyo for abandoned cart and post-purchase automations, and restructured the product catalogue for maximum searchability.
The project was completed in 2 weeks from kickoff to delivery, with the client's team involved in weekly sprint reviews. All deliverables were tested against the agreed KPIs before final sign-off.
Cart abandonment rate reduced from 81% to 47%
Monthly recurring revenue reached $280,000
+287% ROAS on Google Shopping campaigns
This Shopify Development project for the Custom Apparel sector was delivered using the following platforms and technologies:
The success of this Custom Apparel project in New York came down to three fundamentals: clear KPI alignment before the first line of work was delivered, a disciplined methodology applied by our certified Shopify Development specialists, and a client team that understood the process and trusted the data.
CodeHub Soft has replicated this framework across 200+ projects in 7 countries. The result is consistent, documented growth — not one-off wins. Browse more Shopify Development case studies or contact us to discuss your project.