Social Media Marketing project for a Home Loans business in Melbourne delivering +148% followers
The Home Loans brand in Melbourne had an inconsistent social media presence — sporadic posting, low engagement and no clear brand voice. The accounts were failing to build community or generate measurable business outcomes.
We built a content strategy from the ground up for this Home Loans brand — defining their brand voice, creating a 30-day content calendar, producing 24 monthly content pieces and building a community engagement system to convert followers into enquiries.
The project was completed in 2 weeks from kickoff to delivery, with the client's team involved in weekly sprint reviews. All deliverables were tested against the agreed KPIs before final sign-off.
Brand sentiment score improved from 34 to 78 (NPS scale)
4.2M total reach in 12-month period
Social-attributed revenue: $94,000 in year 1
This Social Media Marketing project for the Home Loans sector was delivered using the following platforms and technologies:
The success of this Home Loans project in Melbourne came down to three fundamentals: clear KPI alignment before the first line of work was delivered, a disciplined methodology applied by our certified Social Media Marketing specialists, and a client team that understood the process and trusted the data.
CodeHub Soft has replicated this framework across 200+ projects in 7 countries. The result is consistent, documented growth — not one-off wins. Browse more Social Media Marketing case studies or contact us to discuss your project.