Web Design project for a Automotive business in Chicago delivering +54% conv rate
The Automotive business in Chicago had a website that looked dated, performed poorly on mobile and failed to clearly communicate its value proposition. Visitor bounce rates exceeded 78% and conversion rates were below 0.5%.
Starting with user research and competitor analysis, CodeHub Soft redesigned the Automotive website using conversion-focused information architecture — wireframes reviewed before any visual design, with two rounds of A/B testing on key landing pages post-launch.
The project was completed in 3 weeks from kickoff to delivery, with the client's team involved in weekly sprint reviews. All deliverables were tested against the agreed KPIs before final sign-off.
+340% increase in qualified enquiries
User satisfaction score: 4.8/5 (post-redesign survey)
Cart abandonment rate reduced from 74% to 38%
This Web Design project for the Automotive sector was delivered using the following platforms and technologies:
The success of this Automotive project in Chicago came down to three fundamentals: clear KPI alignment before the first line of work was delivered, a disciplined methodology applied by our certified Web Design specialists, and a client team that understood the process and trusted the data.
CodeHub Soft has replicated this framework across 200+ projects in 7 countries. The result is consistent, documented growth — not one-off wins. Browse more Web Design case studies or contact us to discuss your project.