Web Design project for a Spa business in London delivering +62% enquiries
The Spa business in London had a website that looked dated, performed poorly on mobile and failed to clearly communicate its value proposition. Visitor bounce rates exceeded 78% and conversion rates were below 0.5%.
Starting with user research and competitor analysis, CodeHub Soft redesigned the Spa website using conversion-focused information architecture — wireframes reviewed before any visual design, with two rounds of A/B testing on key landing pages post-launch.
The project was completed in 4 weeks from kickoff to delivery, with the client's team involved in weekly sprint reviews. All deliverables were tested against the agreed KPIs before final sign-off.
+61% improvement in overall conversion rate
Heat-map analysis confirmed 87% scroll depth to CTA
Time to interactive: 1.2 seconds on mobile
This Web Design project for the Spa sector was delivered using the following platforms and technologies:
The success of this Spa project in London came down to three fundamentals: clear KPI alignment before the first line of work was delivered, a disciplined methodology applied by our certified Web Design specialists, and a client team that understood the process and trusted the data.
CodeHub Soft has replicated this framework across 200+ projects in the USA, Australia, UAE, KSA, UK and Netherlands. The result is consistent, documented growth — not one-off wins. Browse more Web Design case studies or contact us to discuss your project.