Website Development project for a Retail business in Melbourne delivering +44% sign-ups
The Retail business in Melbourne was operating with an outdated website that loaded slowly, failed on mobile devices and was generating almost zero inbound enquiries online. Competitors were capturing leads that should have been converting on their site.
CodeHub Soft rebuilt the website from the ground up — starting with conversion architecture, then wrapping it in a high-performance PHP build. We implemented bilingual capability, schema markup, Google Maps integration and a WhatsApp lead capture flow tailored to the Retail buyer journey.
The project was completed in 7 weeks from kickoff to delivery, with the client's team involved in weekly sprint reviews. All deliverables were tested against the agreed KPIs before final sign-off.
+248% increase in inbound enquiries
Core Web Vitals: all green across LCP, INP and CLS
Mobile conversion rate improved from 0.4% to 2.8%
This Website Development project for the Retail sector was delivered using the following platforms and technologies:
The success of this Retail project in Melbourne came down to three fundamentals: clear KPI alignment before the first line of work was delivered, a disciplined methodology applied by our certified Website Development specialists, and a client team that understood the process and trusted the data.
CodeHub Soft has replicated this framework across 200+ projects in 7 countries. The result is consistent, documented growth — not one-off wins. Browse more Website Development case studies or contact us to discuss your project.