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WordPress Development Case Study

Property Finance WordPress Development — Melbourne Case Study

WordPress Development project for a Property Finance business in Melbourne delivering PageSpeed 94

Melbourne, Australia
Property Finance
2023
6 weeks
PageSpeed 94 Key Result Achieved WordPress Development • Melbourne

The Challenge

The Property Finance organisation in Melbourne was running on a bloated WordPress installation — 200+ plugins, an 8-second load time and three security breaches in the past 18 months. The site was failing both users and search engines.

Our Solution

We decommissioned the bloated legacy installation and rebuilt on a clean WordPress architecture — custom PHP theme, 12 essential plugins (vs the previous 200+), Redis object cache, CDN integration and a staging workflow for all future updates.

The project was completed in 6 weeks from kickoff to delivery, with the client's team involved in weekly sprint reviews. All deliverables were tested against the agreed KPIs before final sign-off.

The Results

+340% increase in contact form conversions

Uptime: 99.97% over 12-month monitoring period

Security: zero incidents since launch (vs 3 breaches on old site)

Technologies & Tools Used

This WordPress Development project for the Property Finance sector was delivered using the following platforms and technologies:

PHP Advanced Custom Fields WooCommerce

Why This Project Succeeded

The success of this Property Finance project in Melbourne came down to three fundamentals: clear KPI alignment before the first line of work was delivered, a disciplined methodology applied by our certified WordPress Development specialists, and a client team that understood the process and trusted the data.

CodeHub Soft has replicated this framework across 200+ projects in the USA, Australia, UAE, KSA, UK and Netherlands. The result is consistent, documented growth — not one-off wins. Browse more WordPress Development case studies or contact us to discuss your project.

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Project Details

ServiceWordPress Development
IndustryProperty Finance
LocationMelbourne
Year2023
Duration6 weeks
ResultPageSpeed 94
CodeHub Soft