FashionHub Miami – Luxury Fashion E-Commerce

Project Overview

FashionHub, Miami's premier luxury multi-brand boutique, needed an e-commerce platform that matched their high-end in-store experience and expanded their reach beyond the South Florida market.

The Challenge

A 42% product return rate driven by sizing confusion and poor digital product representation was eroding margins. Their dated website was also failing to convert affluent millennial and Gen Z shoppers browsing on mobile.

Our Solution

We created an immersive luxury shopping platform with AI-driven personalization and visual innovation:

• AI-powered size recommendation engine trained on brand-specific fit data
• 360-degree product photography viewer and zoom with fabric texture detail
• Virtual try-on feature using augmented reality for accessories and outerwear
• Personalized outfit recommendations engine based on browsing and purchase history
• Premium one-page checkout with saved addresses, Apple Pay, and Afterpay BNPL

Key Results

• Product return rate reduced from 42% to 26% — a 38% improvement in return costs
• Average order value increased by $67 due to AI-driven cross-selling
• Store conversion rate reached 3.8% (industry average is 2.1%)
• Annual revenue grew by 156% in the first year post-launch

Technologies Used

PHP 8, Custom E-Commerce, Vue.js, TensorFlow AI Size Engine, Three.js 360 Viewer, AR.js, Stripe, Afterpay