HomeDecor Plus Portland – Premium Home Decor E-Commerce

Project Overview

HomeDecor Plus, Portland's premier interior design retailer with a reputation for curating exceptional home furnishings, needed to transcend their physical showroom's geographic limitations and compete nationally online.

The Challenge

Lacking e-commerce entirely, they were losing sales to Wayfair and Pottery Barn. Meanwhile, customers hesitated to make high-value furniture purchases online without the ability to visualise items in their own space.

Our Solution

We created an immersive, AR-powered home decor shopping experience that solved the visualisation problem:

• Augmented reality room visualisation — place furniture in your room via smartphone camera
• Interactive mood board creator allowing customers to design complete rooms before purchasing
• Interior design consultation booking tool with paid consultancy packages
• Nationwide shipping calculator integrated with FedEx and White Glove delivery options
• Abandoned cart recovery email sequences and personalised browsing-based recommendations

Key Results

• Generated $1.2 million in online sales within the first 12 months of launch
• Achieved a national customer base across 34 states — previously local to Portland only
• AR visualisation feature reduced return rate by 31% for furniture category items
• Average basket value reached $340 — significantly above e-commerce furniture industry average

Technologies Used

PHP 8, Custom E-Commerce Engine, Vue.js, AR.js Augmented Reality, Stripe, USPS/FedEx API, Cloudinary