LondonStyle Boutique – Luxury Fashion E-Commerce
Premium fashion e-commerce platform for a Carnaby Street luxury boutique featuring personal stylist matching, virtual appointments, exclusive member collections, and next-day UK delivery — generating £840K in year-1 online revenue.
Client
LondonStyle Boutique, London, UK
Project Overview
LondonStyle Boutique, a multi-brand luxury fashion retailer on London's iconic Carnaby Street, needed to evolve beyond their physical location and build a digital presence that preserved their premium, curated brand identity.
The Challenge
Post-pandemic footfall decline threatened the viability of their Carnaby Street flagship. They needed a digital extension that replicated the personalised, high-touch service that distinguished them from fast fashion alternatives.
Our Solution
We built a luxury digital retail experience centred on personalisation and exclusivity:
- Personal stylist matching tool pairing customers with a dedicated digital style advisor
- Virtual appointment booking for one-to-one styling sessions via secure video call
- Exclusive member collections with early access tiers and password-protected drops
- Next-day UK delivery and international shipping with Royal Mail and DPD integration
- Klaviyo-powered personalised email campaigns based on style preferences and purchase history
Key Results
- Generated £840,000 in online revenue in the first 12 months of operation
- International orders (EU, US, Middle East) represent 28% of total revenue
- Exclusive membership programme reached 4,200 active subscribers
- Physical boutique footfall stabilised as the digital channel attracted new customers to the brand
Technologies Used
PHP 8, WooCommerce Custom, Vue.js, Stripe, Royal Mail API, DPD Integration, Klaviyo Email, Figma Design
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