LuxeGems Cleveland – Fine Jewelry E-Commerce
Luxury jewelry e-commerce platform with custom ring configurator, 3D product viewer, virtual try-on, and engraving personalisation for Cleveland's premier jeweler generating $680K in year-1 online revenue.
Client
LuxeGems Fine Jewelry, Cleveland, OH
Project Overview
LuxeGems Fine Jewelry, a third-generation Cleveland jeweler known for exceptional craftsmanship and exclusive diamond collections, needed an online presence that preserved their luxury positioning while reaching national buyers.
The Challenge
Competing with Blue Nile and James Allen without the budget or brand recognition for pure paid advertising, they needed differentiating technology — specifically the 3D and customisation experiences that luxury online buyers expect.
Our Solution
We created a bespoke luxury e-commerce experience built around visualisation and personalisation:
- Custom engagement ring configurator with live 3D rendering — choose metal, stone, cut, setting
- Three.js powered 360-degree product viewer with macro zoom for diamond inspection
- WebAR virtual ring try-on using smartphone camera for realistic size and style preview
- Personalised engraving with real-time text preview and font selection
- White-glove checkout with free sizing kit, complimentary gift wrapping, and insured shipping
Key Results
- Generated $680,000 in online revenue within the first 12 months of the platform launch
- Custom ring orders grew by 145% as the configurator lowered the barrier to bespoke purchases
- Average order value of $2,400 — at the premium end for online jewelry retail
- Launched international shipping to Canada, UK, and Australia within 6 months
Technologies Used
PHP 8, Three.js 3D Viewer, WebAR Try-On, Custom Ring Configurator, Stripe, Insured Shipping API
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