SportZone Tampa – Sports Equipment E-Commerce

Project Overview

SportZone USA, Tampa Bay's largest independent sporting goods retailer with 3 Florida locations, needed to launch nationally online to compete with Dick's Sporting Goods and compete on convenience as well as selection.

The Challenge

Without an e-commerce capability, they were 100% dependent on foot traffic in an era where online sporting goods purchases were growing at 18% annually. Their team sales — to schools and leagues — were entirely phone-based.

Our Solution

We built a feature-rich national sporting goods e-commerce platform:

• National e-commerce with smart shipping integration routing from nearest store location
• Team bulk ordering portal for coaches and school administrators with custom jersey configurator
• Size and fit guide with sport-specific measurement tools and size charts
• Buy Online, Pick Up In Store (BOPIS) with real-time inventory check and collection notifications
• Loyalty rewards programme with point multipliers for team account managers

Key Results

• National sales channel launched, generating $1.8 million in incremental revenue in year one
• Team and school bulk orders now account for 40% of all e-commerce revenue
• BOPIS adopted by 35% of local shoppers, increasing store visits and basket size
• National customer base in 38 states achieved within 12 months of platform launch

Technologies Used

PHP 8, WooCommerce Custom, Vue.js, Printful Customisation API, Stripe, ShipStation, Google Shopping