Meta Ads project for a Hair Treatment business in New York delivering CPA -35%
The Hair Treatment business in New York was struggling to achieve profitable returns from Facebook and Instagram advertising. Generic creative, broad audiences and no retargeting strategy were producing a ROAS under 1.5x.
CodeHub Soft rebuilt the Meta advertising strategy for this Hair Treatment client — creating distinct cold, warm and hot audience layers, producing native-style creative variants and implementing the Conversions API for accurate iOS 14+ attribution.
The project was completed in 5 weeks from kickoff to delivery, with the client's team involved in weekly sprint reviews. All deliverables were tested against the agreed KPIs before final sign-off.
ROAS 5.8x sustained across 6-month campaign period
Cost per install: $0.84 (app download campaign)
Lookalike audiences achieving 3.4% conversion rate
This Meta Ads project for the Hair Treatment sector was delivered using the following platforms and technologies:
The success of this Hair Treatment project in New York came down to three fundamentals: clear KPI alignment before the first line of work was delivered, a disciplined methodology applied by our certified Meta Ads specialists, and a client team that understood the process and trusted the data.
CodeHub Soft has replicated this framework across 200+ projects in 7 countries. The result is consistent, documented growth — not one-off wins. Browse more Meta Ads case studies or contact us to discuss your project.