Meta Ads project for a Home Services business in Sydney delivering 4.1x ROAS
The Home Services business in Sydney was struggling to achieve profitable returns from Facebook and Instagram advertising. Generic creative, broad audiences and no retargeting strategy were producing a ROAS under 1.5x.
CodeHub Soft rebuilt the Meta advertising strategy for this Home Services client — creating distinct cold, warm and hot audience layers, producing native-style creative variants and implementing the Conversions API for accurate iOS 14+ attribution.
The project was completed in 7 weeks from kickoff to delivery, with the client's team involved in weekly sprint reviews. All deliverables were tested against the agreed KPIs before final sign-off.
ROAS 5.8x sustained across 6-month campaign period
Cost per install: $0.84 (app download campaign)
Lookalike audiences achieving 3.4% conversion rate
This Meta Ads project for the Home Services sector was delivered using the following platforms and technologies:
The success of this Home Services project in Sydney came down to three fundamentals: clear KPI alignment before the first line of work was delivered, a disciplined methodology applied by our certified Meta Ads specialists, and a client team that understood the process and trusted the data.
CodeHub Soft has replicated this framework across 200+ projects in 7 countries. The result is consistent, documented growth — not one-off wins. Browse more Meta Ads case studies or contact us to discuss your project.