Meta Ads project for a Off-Plan Property business in London delivering CPA -35%
The Off-Plan Property business in London was struggling to achieve profitable returns from Facebook and Instagram advertising. Generic creative, broad audiences and no retargeting strategy were producing a ROAS under 1.5x.
CodeHub Soft rebuilt the Meta advertising strategy for this Off-Plan Property client — creating distinct cold, warm and hot audience layers, producing native-style creative variants and implementing the Conversions API for accurate iOS 14+ attribution.
The project was completed in 3 weeks from kickoff to delivery, with the client's team involved in weekly sprint reviews. All deliverables were tested against the agreed KPIs before final sign-off.
CPL reduced by 52% while tripling lead volume
Retargeting ROAS: 8.4x on warm audiences
Creative CTR: 4.7% (vs 1.1% industry average)
This Meta Ads project for the Off-Plan Property sector was delivered using the following platforms and technologies:
The success of this Off-Plan Property project in London came down to three fundamentals: clear KPI alignment before the first line of work was delivered, a disciplined methodology applied by our certified Meta Ads specialists, and a client team that understood the process and trusted the data.
CodeHub Soft has replicated this framework across 200+ projects in 7 countries. The result is consistent, documented growth — not one-off wins. Browse more Meta Ads case studies or contact us to discuss your project.