Meta Ads project for a Portrait Session business in London delivering 4.1x ROAS
The Portrait Session business in London was struggling to achieve profitable returns from Facebook and Instagram advertising. Generic creative, broad audiences and no retargeting strategy were producing a ROAS under 1.5x.
CodeHub Soft rebuilt the Meta advertising strategy for this Portrait Session client — creating distinct cold, warm and hot audience layers, producing native-style creative variants and implementing the Conversions API for accurate iOS 14+ attribution.
The project was completed in 7 weeks from kickoff to delivery, with the client's team involved in weekly sprint reviews. All deliverables were tested against the agreed KPIs before final sign-off.
ROAS of 4.2x achieved within 45 days of campaign launch
Cost per lead reduced from $94 to $18
+340% increase in qualified enquiries
This Meta Ads project for the Portrait Session sector was delivered using the following platforms and technologies:
The success of this Portrait Session project in London came down to three fundamentals: clear KPI alignment before the first line of work was delivered, a disciplined methodology applied by our certified Meta Ads specialists, and a client team that understood the process and trusted the data.
CodeHub Soft has replicated this framework across 200+ projects in 7 countries. The result is consistent, documented growth — not one-off wins. Browse more Meta Ads case studies or contact us to discuss your project.