Meta Ads project for a Software Demo business in London delivering CPL -41%
The Software Demo business in London was struggling to achieve profitable returns from Facebook and Instagram advertising. Generic creative, broad audiences and no retargeting strategy were producing a ROAS under 1.5x.
CodeHub Soft rebuilt the Meta advertising strategy for this Software Demo client — creating distinct cold, warm and hot audience layers, producing native-style creative variants and implementing the Conversions API for accurate iOS 14+ attribution.
The project was completed in 7 weeks from kickoff to delivery, with the client's team involved in weekly sprint reviews. All deliverables were tested against the agreed KPIs before final sign-off.
$0 to $280,000 monthly revenue driven by Meta Ads
Instagram Reels ads: 2.8M reach at $0.003 CPM
+290% increase in returning customer purchases
This Meta Ads project for the Software Demo sector was delivered using the following platforms and technologies:
The success of this Software Demo project in London came down to three fundamentals: clear KPI alignment before the first line of work was delivered, a disciplined methodology applied by our certified Meta Ads specialists, and a client team that understood the process and trusted the data.
CodeHub Soft has replicated this framework across 200+ projects in 7 countries. The result is consistent, documented growth — not one-off wins. Browse more Meta Ads case studies or contact us to discuss your project.