BuildRight Baltimore – Construction Company Digital Marketing
Website rebuild and local SEO campaign for a 25-year Baltimore commercial contractor. Generated 12 new commercial contracts, grew organic traffic from 0 to 4,200 monthly visitors, and achieved a 4.9-star Google rating.
Client
BuildRight Construction, Baltimore, MD
Project Overview
BuildRight Construction, a 25-year-old Baltimore commercial contractor with an outstanding reputation for public and educational facilities, had zero online presence and was entirely dependent on referrals for new projects.
The Challenge
Referral-based growth had plateaued at $8M annual revenue, and the founder recognised that winning government and institutional contracts increasingly required a credible online presence and digital documentation of past projects.
Our Solution
We delivered a complete digital transformation starting with a new website and comprehensive local SEO:
- Professional website with detailed project case studies, safety certifications, and client testimonials
- Local SEO targeting commercial construction keywords across Baltimore, Annapolis, and DC Metro
- Google Business Profile optimisation with project photo uploads and review generation campaign
- LinkedIn company page development and content strategy targeting facilities managers and developers
- Google Ads campaign targeting RFP announcement keywords with geographic radius targeting
Key Results
- First online project leads in the company's 25-year history — previously 100% referral
- 12 new commercial contracts won, attributing $3.4M in new project revenue to digital efforts
- Organic search traffic grew from zero to 4,200 monthly visitors within 12 months
- 4.9-star Google rating achieved with 67 new reviews collected through the review generation campaign
Technologies Used
WordPress Website, Google Ads, LinkedIn Ads, SEMrush, Google Business Profile, Schema Markup, Video SEO
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