GreenEnergy Phoenix – Solar SEO & Digital Marketing
Comprehensive SEO and digital marketing campaign for Arizona's leading solar installer. Achieved 32 page-1 keyword rankings, 580% more organic leads, and 4.2x improved Google Ads ROI within 9 months.
Client
GreenEnergy Solutions, Phoenix, AZ
Project Overview
GreenEnergy Solutions, one of Arizona's largest residential solar installers, hired us to transform their digital presence and reduce their dependence on expensive paid advertising that was delivering poor returns.
The Challenge
The company had virtually no organic visibility (page 8 on Google for core terms) and was spending $15,000 per month on Google Ads with a cost-per-lead of $680 — making many residential solar sales economically unviable.
Our Solution
We executed a comprehensive 12-month SEO and digital marketing strategy:
- Full technical SEO audit fixing 147 crawl errors, Core Web Vitals, and site speed issues
- Keyword strategy targeting 80 commercial solar terms across Arizona cities and suburbs
- Local SEO optimisation with Google Business Profile, citations, and review generation
- Educational content hub (solar guides, cost calculators, ROI tools) driving top-funnel traffic
- Google Ads restructure with smart bidding and negative keyword refinement improving Quality Scores
Key Results
- 32 target keywords now ranking on Google Page 1 — up from zero at campaign start
- Organic lead volume increased by 580%, delivering leads at near-zero cost
- Google Ads cost-per-lead reduced from $680 to $95 — a 7x improvement in efficiency
- Domain Authority grew from 28 to 47 through strategic content and link building
Technologies Used
SEMrush, Ahrefs, Google Ads, Google Analytics 4, Google Search Console, Schema Markup, Local Citations
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