LawPartners LA – Personal Injury Law Firm SEO
Comprehensive SEO and content marketing strategy for a top Los Angeles personal injury law firm achieving 47 page-1 keyword rankings, 420% more organic leads, and cost-per-lead reduced from $680 to $95.
Client
LawPartners Associates, Los Angeles, CA
Project Overview
LawPartners Associates, one of Los Angeles's top-10 personal injury law firms, engaged us to build organic search authority and reduce their $35,000 monthly Google Ads dependency for new client acquisition.
The Challenge
Despite an exceptional case win rate and 200+ five-star reviews, LawPartners was invisible organically. Their content strategy was non-existent, technical SEO was broken, and local citations were inconsistent across directories.
Our Solution
We executed an 18-month SEO authority-building campaign targeting high-value legal search terms:
- Comprehensive technical SEO audit and remediation of 210+ issues including Core Web Vitals
- Pillar content strategy with 40+ long-form practice area guides targeting commercial intent keywords
- Local SEO optimisation with Google Business Profile, 85 citation sources, and review generation system
- Digital PR and legal industry link acquisition growing referring domains from 38 to 194
- Schema markup implementation for LegalService, Attorney profiles, and FAQ rich results
Key Results
- 47 target keywords ranking on Google Page 1, including 12 in the coveted top-3 positions
- Organic lead volume increased by 420%, generating 180+ qualified case enquiries monthly
- Cost per organic lead reduced from $680 (Google Ads) to $95 — a 7x efficiency improvement
- Domain Authority increased from 38 to 61, establishing lasting competitive authority
Technologies Used
Ahrefs, SEMrush, Screaming Frog, Google Business Profile, Digital PR, Schema Markup, Content Strategy
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