Email Marketing project for a Legal Newsletter business in London delivering CTR 5.4%
The Legal Newsletter business in London had a dormant email list of 4,200 subscribers they were sending monthly newsletters to — averaging 14% open rates, 0.8% CTR and zero automation sequences. Significant revenue was being left on the table.
We rebuilt the email marketing programme for this Legal Newsletter client from scratch — cleaning the list, setting up Klaviyo with proper segmentation, building 8 automation sequences and implementing a weekly editorial calendar with rigorous A/B testing.
The project was completed in 7 weeks from kickoff to delivery, with the client's team involved in weekly sprint reviews. All deliverables were tested against the agreed KPIs before final sign-off.
B2B drip sequence: 47% of leads converted to demo requests
Open rate: 45% on personalised lifecycle sequences
ROI: $42 revenue per $1 of email marketing spend
This Email Marketing project for the Legal Newsletter sector was delivered using the following platforms and technologies:
The success of this Legal Newsletter project in London came down to three fundamentals: clear KPI alignment before the first line of work was delivered, a disciplined methodology applied by our certified Email Marketing specialists, and a client team that understood the process and trusted the data.
CodeHub Soft has replicated this framework across 200+ projects in 7 countries. The result is consistent, documented growth — not one-off wins. Browse more Email Marketing case studies or contact us to discuss your project.